January 31, 2023

Top DSP Features You Should Know About

Digital-to-analog converters (DACs) and digital signal processors (DSPs) are two essential components when it comes to the audio chain. They both have an important role to play in the processing and manipulating signals. However, they perform their job in different ways.

In this article, we will tell you how these devices differ from each other, what they do and how they work together during signal processing. We will also cover some of the most common features that you should know about if you’re planning on buying the best DSP.

Real-time insights into campaign performance

DSPs provide access to a wealth of reporting and data, but these platforms also give you the ability to get real-time insights into your campaign performance. According to StackAdapt’s experts, “It makes it possible for you to make immediate changes based on what’s happening at the moment.” Plus, when there is a sudden change in performance, you don’t have to wait until the next day for reports; instead, it can be done right away through an automated bid adjustment or other means.

Budget pacing options

Pacing allows you to control your campaign spend. You can set a daily budget and a maximum daily spend, as well as a cap on the number of clicks or conversions you’re willing to receive. This helps ensure that campaigns don’t overspend without your permission.

Analytics integration

This is a feature that can help you understand your campaign performance in the right context. It’s a way to get more insights into your data, enabling you to make better decisions on where and how to spend your ad spend.

In order for this feature to work, you need an analytics tool that can integrate with DSPs. This integration allows real-time reporting of campaign data so you can see what’s working for you and what needs improvement. There are two main types of integrations: self-service (using an API) or manual (requiring access to technical support).

API support

You can integrate your data with other tools or services, like CRM and email marketing platforms, to automate some of your campaign management. For example, if you have a DSP that supports API integration with Google Analytics, you can set up automated web forms on your website to capture the user’s contact information and automatically sync it with Google Analytics.

With automated data capture in place, you can use advanced segmentation to target users based on their behavior as they visit your site – e.g., by filtering out users who abandon their shopping cart during checkout or those who don’t make purchases after viewing product pages several times without converting.

Customizable ad formats

The ad formats on DSPs can be customized to fit your brand. For example, you can choose whether the full-screen ad should appear as single or multiple images and how long each image will appear on screen, as well as if it should loop or not.

You also have the option of choosing to serve in-stream ads only over video content that has been uploaded by your influencers so that their followers don’t get annoyed by them while they are scrolling through their feeds.

The DSP feature is a great way for advertisers to get more bang for their buck. It allows you to reach the people that matter most, which means you spend less money on wasted impressions and more time reaching your target audience.

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