April 24, 2024

A complete guide to Instagram Story Analytics

Instagram story analytics- A complete guide

After 24 hours, the stories are gone. But you can make sure they have a lasting effect if you have a solid grasp of Instagram Story analytics. With links, interactive stickers, and top-of-the-feed prominence, Instagram Stories are a top channel for marketers to increase engagement, traffic, and sales. Discover the metrics to track for Instagram Stories analytics so you can tailor your stories to meet your goals.

How Do I View Instagram Analytics?

Just like Reels, Instagram Stories too have a section on the app where you can analyse how your content has been performing. Make sure you have a creator or business account on Instagram before checking the analytics for your Instagram Stories. To examine the analytics for your Instagram Stories:

  • Go to your profile on the Instagram app after opening it.
  • Click the menu button in the top right corner and select Insights.
  • To access Stories, scroll down.
  • To view the Stories published during the previous 30 days, click See All now.
  • Pick an interaction to view a summary of all the activities made throughout your Stories, such as Reach or Impressions.
  • Swipe up to get analytics for a specific story.


Understanding Instagram Analytics for Stories

Some of the crucial stats that Instagram offers for Instagram Stories include the following:


  • Total Impressions


Your overall impressions will be the total of all the views on each post in your Story. Contrary to Snapchat stats, this logs all impressions, including repeat viewers of your story. The number of times your story was repeated can be determined by comparing the total impressions and overall reach for any given snap.

  • Reach

The total number of users who actually viewed your Story. It is possibly the most crucial analytics measure for Instagram Stories because it provides you with a comprehensive overview of the audience you’re actually interacting with.

  • Completion Rate

How many people saw your entire story? Both people who spent the time to view every frame of every post and people who simply tapped through each frame to the finish are counted in the completion rate. A fantastic technique to determine which of your stories successfully maintained readers’ interest throughout is to look at the completion rate.

  • Reach Rate

What proportion of your Instagram audience did this particular story reach? The Reach Rate is calculated by dividing the total number of Instagram followers by the reach for any given story. A more engaged audience is the result of a consistently increased reach rate.

  • Taps Forward

Examine tap forwards if you’re curious about the number of users who clicked on your following Story. That is what this metric tells you! If the number of taps is excessively high, your story may not be compelling enough or may just be too long.

Tap forwards can also happen by accident if you placed a hashtag or even a poll sticker too close to the right edge of the screen and drove users to tap forward when what they really wanted to do was interact with your Story.

  • Taps Back

In order to view your previous Story, a user must touch back a certain amount of times. Check the Story that was posted immediately before yours if you see that it is receiving a lot of tap backs. After all, that is the one that viewers keep returning to see. Which taps—forward or back—are preferable?

Many people struggle to fall asleep at night because of this question, but the solution is actually rather straightforward: tap backs. As you can see, getting a tap back on Instagram Stories is great because it ensures that more people will see your Story.

It’s a sign that perhaps people would want to see it again after all. However, if you frequently get tap forwards, it means that people are, unfortunately, skimming your information because it didn’t hold their attention.

  • Total Interactions

Interactions very much describe themselves. In a nutshell, this is the total number of actions performed from a specific Instagram Story, such as clicking on name tags, hashtags, or other name-based tags that you have used.

On Instagram, you can simply observe where people click by clicking Insights for a certain Story. It is especially crucial if you want to draw your followers’ attention to a certain sticker, such as when you’re praising another user or asking them to click on your company’s hashtag.

  • Replies

In narrative mode, the send message button is located in the bottom left corner of the screen. Users can respond to a specific video or photo by clicking it. If you ask your audience for comments on a specific topic, the number of responses might indicate how interested they are. Only replies can be disabled, making them the only metric available.

The Bottom Line

The first step in developing a data-driven content plan for your Instagram Stories is understanding the analytics that drives those stories. To ensure you have a greater impact and reach, keep an eye on these indicators consistently. You can easily repeat success if you know what works best and why. Stories in general have an advantage over Instagram Reels, due to the fact that its content is more personal in nature and can bring the ‘relatablity’ factor to the audiences.

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